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Upfront
Summit Series
Years: 2001, 2002, 2003
In
the fall of 2000, the Publisher of Television Week magazine (then Electronic
Media) came to TLG with an idea to plan a conference in New York City
that included key leaders in the media buying industry. The goal was to
discuss the upcoming upfront market, which is essential to media buyers
and their clients for purchasing television and cable advertising space
for the upcoming year.
Advertising Age, who co-sponsored the event with Television Week, wanted
a highly professional, upscale event run by a professional staff that
included both event organization and production coordination.
It was decided that the program would include a discussion panel consisting
of leaders in the industry divided into four key segments with a moderator
to lead each discussion panel. The Leskovar Group was responsible for
the planning, production and organization of The Upfront Summit program.
The first step was to find a venue in New York City that would be a central
location to attract a minimum of 400 Media Buyers through out the city.
It was decided that the Grand Hyatt New York at Grand Central Station
was the perfect location as its ballroom provided occupancy for up to
750 people and its location was perfect for commuters. The conference
began with an early morning registration and continental breakfast, followed
by two sessions and a break, then the next two sessions followed by a
plated lunch with a key note speaker to conclude the program.
The
panelists consisted of high-level corporate executives from major companies
around the world including Hewlett Packard, ESPN, ABC Television, AOL
Time Warner, Court TV and many more. TLG coordinated the efforts of each
panelist, arranging hotel accommodations, airport transportation, security
and all other special requirements. Furthermore, TLG negotiated the hotel
contract, organized the hotel banquet functions, and was responsible for
event production and stage design, stage management, arranging audio feeds
with network and cable news agencies, registration set-up, staffing and
budgeting.
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The production was a huge success with more than 450 attendees in the
first year, 535 in 2002 and over 600 in 2003. The Leskovar Group is proud
to have a contract for production and planning services for the 2004 event,
in which we anticipate another successful Upfront Summit for Advertising
Age magazine.
The Leskovar Group has planned several other meetings and events for Advertising
Age including the 2000, 2001, and 2002 National Sales Meetings; the “2000
And Beyond Summit Series” conferences in Chicago, New York and San
Francisco; and several other events.
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